8/31/10

Is Gmail's Priority Inbox Kosher?

Yes, Gmail in general is kosher because it is so good at eliminating spam.

And we all know that spam is not kosher. The actual product Spam was a canned meat made largely from pork invented in Minnesota by Hormel Foods. We used to pass by the Hormel factory where they processed Spam when we went out golfing in Austin MN, home of the Spam museum and the headquarters of Hormel.

According to historians of the Internet, junk mail became known as spam because of a deliberate association with a 1970 Monty Python sketch about a cafe where every dish had spam in it.

Now, Gmail has become glatt kosher (a higher level) because it has launched a priority inbox filter which separates Bacn from your more important emails. Bacn is per Wikipedia, "Email which has been subscribed to and is therefore not unsolicited, but is often not read by the recipient for a long period of time, if at all. Bacn has been described as 'email you want but not right now.'" As Google tells us:
Gmail has always been pretty good at filtering junk mail into the “spam” folder. But today, in addition to spam, people get a lot of mail that isn't outright junk but isn't very important—bologna, or “bacn.” So we've evolved Gmail's filter to address this problem and extended it to not only classify outright spam, but also to help users separate this "bologna" from the important stuff. In a way, Priority Inbox is like your personal assistant, helping you focus on the messages that matter without requiring you to set up complex rules.
See the Gmail blog post here for more details. It's rolling out now. More help here.

This feature has passed our rigorous inspection and now has our official rabbinic certification as "Kosher."

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