4/13/08

Why Google Makes Your Gmail Into Conversations


I never liked, nor did I understand Gmail "conversations."

I'm looking at the ads on the side of my gmail and I realize, duh!

Google makes many discrete emails into one "conversation" so they can run their targeting algorithms on the composite and hit you with more effective ads.

It seems thus to me that Gmail "conversations" are crucial to the advertising model that produces the Gmail revenues!

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